Design Thinking
Facilitating workshops that turn ambiguous briefs into shared problem frames and testable directions.
Crafting
human-centered
experiences
How I work
CX Strategy
Mapping journeys across products and channels so banking and regulatory flows feel coherent, not fragmented.
Service Design
Service blueprints that connect what users see with what teams actually have to operate.
Design Systems
Configuring and maintaining Figma libraries so product teams stay aligned and ship faster.
Selected work
Strategic UX for systems that have to work.
I'm Ahmad Usama, a Strategic UX Designer with over 4 years of experience transforming complex systems into human-centered, scalable experiences. I bridge design, business, and technology through Design Thinking, CX Strategy, and Service Design.
Currently I'm a Senior UX Designer at Adalfi (a Techlogix company), crafting experiences for mobile banking and digital payments. Before that, at Techlogix, I led UX for SECP eZfile, improving service efficiency by 25% for thousands of monthly applicants and reducing internal processing time by 40% across 10 departments, working alongside Ernst & Young (EY).